“The trade fair as a travelling companion

in search of new content  ”

Name: Carlo

Surname: Angeli

What I do: Commercial agent

Years of experience in the industry: I have been working in this industry for 37 years, the last 23 as a sales agent.

Your main talent:

The experience I have accumulated dealing, in various roles, with the world of kitchens, tables and household objects allows me to be much more design-oriented and effective in my proposals. After all, today the role is clearly oriented towards consultancy rather than product offering as an end in itself, and consequently the skills required are different.

Territories I represent and explore for work: I work in the Triveneto area, the geographical area consisting of the three Italian regions of Veneto, Trentino-Alto Adige and Friuli-Venezia Giulia.

Kilometres travelled annually: Approximately 40,000 km per year

The most beautiful thing I have seen in a shop:

I have always been attracted by the ability to innovate by mixing, and over the years I have come across a few retailers with this characteristic.

Have the outlets changed over the years? And if so, how? 

Those who have not changed are no longer there. There has been a shift from the concept of pure assortment to that of product range diversity. The search for contents, and their promotion as added values, have become necessary commercial tools. Classic and online communication as an unavoidable medium. Technology and entrepreneurship in tandem.

Advice for shops that want to continue to grow

Continue along the path taken, as described above, by increasingly refining it.

Why not miss MILANO HOME?

Because from this new edition, the trade fair is a reliable travelling companion in this search not only for products but, precisely, also for content and professional suggestions to best meet current business challenges.