“Milano Home represents a great opportunity, especially for the continuous renewal and strong focus on Italian lifestyle.”

First Name: Francesco

Surname: Benincasa

What I do: Agent

Years of experience in the industry: 33 years of experience

Main talent: Experience accumulated over 30 years gathering knowledge and expertise and great attention to market changes.

Territories I represent and explore for work: Lombardia

Kilometres travelled annually: 40/45,000 km

The most beautiful thing I have seen in a shop: The display is the presentation of certain products that created an exciting and motivating magical environment, the customers' desire to buy

Have the stores changed over the years? And if so, how? 
The market has changed a lot and stores have had to cope with this change by transforming their stores and their strategies. 

Advice for shops that want to continue to grow
Keep up the image of the specialty store for kitchen tableware and furnishing accessories, to counter the spread of chains and large retailers.

Why not miss MILANO HOME?
Because it represents a great opportunity, especially for the continuous renewal and strong focus on Italian lifestyle.