The new micro-accommodation tourism scenario: how the market has changed after the pandemic, the 2024 trends, what tourists are looking for.

What is tourism home staging and why it is the most effective strategy to enhance a micro-accommodation facility.

Experiential marketing and “falling in love in 90 seconds”.

Practical examples of interventions on accommodation facilities.

Branding and re-branding: multi-channel strategies for promoting a structure (territorial marketing, tourism marketing, brand identity and social).

Speaker:

Gaia Monfrini, digital consultant & E-commerce specialist