Elements Arena | Hall 2
01/11/24 h 15:00 - 16:00
In a highly competitive environment, where the sales relationship is a critical element, knowing which solutions and behaviours are most functional for sales success becomes strategic.
With neuroselling, all salespeople can now become more effective and efficient, increasing sales and banishing obsolete knowledge that no longer serves any useful purpose.
Speaker: Vincenzo Russo, Associate Professor of Consumer Psychology and Neuromarketing at IULM and Head of the Neuromarketing Research Centre, Behavior and Brain Lab IULM
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