The ROI in short collections

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Brand Power

The ROI in short collections

Brand Power Arena | Hall 4

01/12/24 h 14:30 - 16:30

Brand impact, a multiple dimension to be studied and assessed by channel type, consumer behaviour, industry sector and many other contexts.

 

 

Speakers:

 

Roberta Girotti, Coop Alleanza 3.0 loyalty manager

 

Alessandro Barbieri, UNA Loyalty/Experience HUB spokesperson