When Home Staging Becomes Retail Staging: the principles of home staging applied to retail outlets and the importance of customer experience and emotional marketing to foster the buying process.

Strategies for creating a successful display and why it is so important (ideas, suggestions and practical demonstration).

Home staging as a new distribution channel: which furnishings and which types of suppliers home stagers are looking for their temporary (rental) or permanent (purchase) projects and the 2024 home staging trends.

Online and offline: how to implement an omnichannel strategy by exploiting the advantages of the physical and virtual sales outlet.

Promotion through social media: the centrality of display and photography to enhance the product, attract new customers and retain existing ones.

Speaker:

Gaia Monfrini, digital consultant & E-commerce specialist