"In our shop in Foggia, you will find a wide range of well-known brands and a selection of original, quality items. For over 50 years we have specialised in the sale of favour gifts for every occasion, but we keep changing to find new proposals and ideas for our customers,” says owner Maria Merli.

A couple of examples? The collection of unique pieces: a selection of works of art and wonderful representations of beauty. Items by Lladró, the iconic Spanish brand, world leader in design and in the production and distribution of artistic porcelain creations; the exclusive creations by Venini; and the handcrafted products made by Industria Vetraia Valdarnese.

The second example is communication aimed at attracting a younger target audience. "Every Thursday at 2:30 pm," says Merli, "we run a live broadcast on Instagram to present new products and explain their operation.”