For some time now, the centrality of environmental issues has been affecting all sectors of our national economy, in line with the vision of international governments that have made sustainability and environmental protection part of their short and long-term political strategies. With this in mind, more and more companies are inspired by the principles of green economy and are investing in the sustainability and ecological quality of their products by using materials and production practices with low environmental impact, but without neglecting durability, aesthetics, and the style of Made-in-Italy.

The industry of home living is redefining the business ecosystem, thus leading companies to design high-quality products that not only create value for the production chain, but also create long-term value for everyone, especially for our society and the planet. This is a new way of approaching the purchase of consumer goods, where the search for beauty respects the criteria of 'properly made' and, above all, 'ethically correct' and goes beyond the commercial value. 

In the first edition, sustainability was the main topic of Milano Home, which this time will present itself as the starter of this new critical approach related to the purchase of consumer goods, according to which 'beautiful' also means properly made and above all correct, in line with the internationally recognized ESG criteria and the SDGs identified by the United Nations in the 2030 Agenda. 

Several special initiatives and dedicated installations underline the importance of this theme. These include The Green Circle, the project curated for Milano Home by Isabella Goldmann - an architect, pioneer of the new frontiers of bio-architecture, and opinion leader on sustainability issues - dedicated to the research and promotion of products consistent with the criteria of sustainability and circular economy. The goal is also to suggest a new way of buying household objects, arouse curiosity, and provide new keys to understand what it means to be 'truly sustainable'.

A company such as Olivo Tappeti, a carpet manufacturer, is well aware of this, and with 'Let's go green' it aims to offer a product catalogue that is as environmentally sustainable as possible, consisting of carpets made from recycled, recyclable or natural raw materials.