INTERVIEW BY AKGÜN AKDİL

Can you tell us more about your compan and your target market?

My Kitchen by Ideiassaudaveis began as a small kiosk in the Plaza Funchal shopping center in 2013. What started as a modest initiative to offer our community eco-friendly options for reusable bottles, lunch boxes, and food containers has grown into something extraordinary. Today, we proudly operate three stores across Madeira and have become one of Portugal’s leading retailers for kitchenware and "on-the-go" solutions. Our customers range from families to young professionals, all looking for quality, practicality, and sustainable options for their daily lives.

What are the core values that your brand emphasizes in its product offerings? How do you choose the products that align with these values?

Our journey has always been driven by a commitment to improving lives—starting with sustainability. From our first day, we have aimed to provide solutions that minimize waste and encourage reusable, durable alternatives. Over time, this vision expanded to include kitchenware and accessories that inspire creativity and make cooking accessible and joyful. Every product we choose must reflect our core values: practicality, thoughtful design, and respect for the planet.

Who are your main customers? Are there any specific demographics or regions you focus on?

Our customers are part of the My Kitchen family—they are parents packing healthy lunches for their children, professionals preparing meals for busy days, and cooking enthusiasts searching for inspiration. In Madeira, we have built a strong local community, but we also attract tourists who fall in love with our products and carry a piece of My Kitchen back to their homes across the globe.

What are your thoughts on Italian design? How does it influence your product range and overall aesthetic?

Italian design has always inspired us with its ability to seamlessly blend elegance and functionality. It’s not just about aesthetics—it’s about creating products that make everyday tasks more enjoyable and efficient. Brands like Guzzini embody these principles perfectly, and we are proud to offer their collections in our stores. Italian design has taught us to think about the stories behind the objects we use every day, and that philosophy shapes how we curate our product range.

How important is Italian design to your customers? Do you see it as a selling point, or is it more about the quality and craftsmanship?

Our customers value Italian design for its timeless appeal, but what truly resonates with them is the quality and craftsmanship it represents. When someone buys an Italian-made product, they know they are investing in something designed to last—something that combines beauty with reliability. For many, it’s a reflection of their own values and a way to bring a touch of sophistication into their lives.

What are your goals at Milan Home Fair this year? Are you looking for new partnerships, expanding into new markets, or showcasing a particular product?

This year, we aim to connect with brands and designers who share our passion for creating meaningful solutions for the kitchen and beyond. We are particularly interested in discovering innovative products that respond to modern challenges, such as space-saving designs and eco-friendly alternatives. Additionally, we hope to establish partnerships that can help us bring new ideas and inspirations to our customers in Madeira and Portugal.

Are there any specific trends or products you’re hoping to see or discover at the Milano Home?

We are always excited to see trends that align with our values. This year, we’re particularly drawn to designs that encourage sustainable living, such as biodegradable materials or products made from recycled resources. Compact, versatile kitchen tools are another area of interest, as they address the needs of customers living in smaller spaces. Lastly, we’re looking for "smart" kitchen innovations that make meal preparation more convenient and fun.

Could you share a curiosity or an interesting fact about your brand’s journey that others may not know?

Our story began with a simple goal: to offer the people of Madeira a way to reduce waste by replacing single-use plastic bottles and containers with stylish, reusable alternatives. What we didn’t expect was how warmly our idea would be embraced. As more customers came to us asking for products to help prepare meals at home, our vision expanded, and so did our store. Today, we are proud to be a leader in kitchenware and accessories in Portugal, but we never forget our humble beginnings as a small kiosk with a big dream.

How many clients or retailers do you currently work with, and what are your aspirations for growth over the next few years?

We work with over 30 trusted suppliers, including innovative brands like Guzzini, to bring a diverse and exciting range of products to our customers. In the years to come, we aim to expand our offerings and reach even more people—both in Portugal and internationally. We also plan to continue investing in our online platform to better serve our customers wherever they are.

From your experience, what advice would you give to other companies exhibiting at Milano Home Fair? What should they focus on to stand out?

Focus on the human connection. Tell the story behind your products—why they matter, how they’re made, and what makes them unique. Visitors are drawn to authenticity and passion, so don’t be afraid to share what drives you. A warm, welcoming presentation that invites interaction will always leave a lasting impression.

How do you view Italian manufacturing? What do you think sets it apart from other countries or regions in terms of quality or design?

Italian manufacturing is a perfect balance of tradition and innovation. It honors craftsmanship while embracing cutting-edge technology, creating products that feel timeless yet modern. The attention to detail, the pride in artistry, and the respect for materials are what set Italian products apart and make them so highly valued by our customers.

Are there any new product lines or innovations you’re working on that you're particularly excited about and would like to share with us?

We are thrilled to continue our partnership with Guzzini, a brand that embodies everything we value: thoughtful design, sustainability, and exceptional quality. Their products are not only 100% made in Italy but also crafted from recycled materials, making them both beautiful and responsible. Featuring Guzzini in our stores allows us to offer our customers items that are as stylish as they are forward-thinking.

How do you envision your brand evolving in the next five years, especially with shifts in design trends and market demands?

The next five years will be about continuing to grow while staying true to our roots. We envision expanding our reach through digital channels and strengthening our role as a community hub in Madeira. As design trends evolve, we will adapt by offering innovative, multi-functional products that meet the needs of modern households. Our focus will remain on sustainability and creating a meaningful connection between our customers and their kitchens.