Calabria was present at Milano Home (Pavilion 1) with 13 stands offering a wide overview of the territory's productive excellence. From ceramics to woodwork crafted with artisanal mastery, to home fragrances – with bergamot being the flagship of the scents – the home accessories exude history, passion, and design.

A broad and qualified presence supported by the regional government, which, through targeted support policies, offered companies the opportunity to participate in an international showcase.

Calabria Straordinaria is the brand that accompanies the artisanal excellence of the territory

"The Calabria Region has undertaken a path aimed at relaunching the territory's image by supporting companies in their growth and development journey," explains Rosario Varì, Regional Councillor for Economic Development.

"Calabria Straordinaria" is the logo that brings together the productive realities, "the brand that aims to highlight the creativity and talent of our artisans," continues Varì.

"Milano Home allowed us to present the splendid Calabrian productions to a qualified and international audience. At the same time, it was an opportunity to expand commercial horizons through contact with buyers and represents a chance to grasp current trends."

The Region, chaired by Roberto Occhiuto, "stands by entrepreneurs with policies aimed at promoting the process of internationalization and entry into new markets. In addition to fairs, we have implemented various incentive measures aimed at consolidating the Calabria brand in various markets."

For twelve consecutive quarters, Calabrian exports have been steadily growing

The region has been experiencing prosperous seasons for several years. The economy is thriving, driven not only by tourism and the wide range of food and wine offerings but also by the brilliant results achieved thanks to artisanal creations.

"For twelve consecutive quarters, Calabrian exports have been steadily growing and are among the top Italian regions."

A "sustainable" growth, Varì concludes. From packaging to the finished product, each phase of the production cycle scrupulously follows the standard principles of environmental protection.

"Many artisans who work with wood, for example, instead of using raw materials from felled trees, use wood obtained from the pruning residues of plants, thus creating elegant and refined home accessories."