Milano Home is not just a showcase of design and innovation but a journey through the different interpretations of style. Each pavilion, each exhibition reflects a unique mood, a microcosm that aligns perfectly with the concept of a gift as an extension of lifestyle. As a Gift Planner, my job is to guide clients on this journey, helping them choose a gift that not only pleases but speaks about them and for them.

From Moods to Personality

Every gift is born from an essential question: who do we want to surprise? Milano Home offers an immersive journey through "Moods," where seemingly ordinary objects transform into style statements. Here, design becomes a language that tells stories of personalities and unique visions. Have you ever thought about how a gift can anticipate the desires of the recipient? It's a bit like curating an art collection: each piece must be chosen carefully, taking into account the nuances that make up the recipient's life. In my work, I love to explore these nuances with clients, intertwining their stories with the most audacious or intimate proposals of the fair.

Design as a Bridge Between Aesthetics and Emotion

Design has an extraordinary power: it can evoke emotions, recall memories, and transform a simple object into a memorable experience. At Milano Home, the boundary between aesthetics and functionality dissolves, leaving room for creations that strike at the heart. How do you choose an object that is beautiful to look at and capable of evoking emotion? For me, the key is to find the balance between aesthetic vision and personal meaning. Think of the touch of a fine fabric or the perfectly balanced shape of a furnishing accessory. Every element tells a story, and every story is an invitation to feel part of something unique. Milano Home is the ideal place for those who, like me, believe that a gift is much more than an object. It is a story, a piece of who we are and who we want to surprise. The next time you think about a gift, remember: the real luxury is personalization, and the true style is the one that speaks for itself.

Don't miss out! Register for Ilaria Apolloni's Workshops and join us on a Safari to explore Concept Gifts