With our fragrances, your home becomes an oasis of style and comfort

Fragrances

With our fragrances, your home becomes an oasis of style and comfort

Milano Home meets Cristina Calabrese, Product Manager at Rudy Profumi

What are the new products you will be presenting at the next edition of Milano Home, their characteristics, the values that distinguish them, and is there a flagship product or collection?

"When people ask us about the new Rudy 'Elite' line, we're really excited to share what it represents. Elite Fragrance is much more than just a line of personal care products: it's a perfect harmony between modernity and tradition. Each fragrance is designed to envelop and pamper, while the unique design brings a touch of elegance to any environment. It's not just about taking care of yourself, but also about transforming your home into an oasis of style and comfort. And let's not forget that Elite is also perfect for those seeking truly original and distinctive gifts that leave a lasting impression. It's a complete experience we want to share with our customers, because we believe that every little detail makes a difference."

How did your company start and what are your strengths?

Rudy, founded in 1920, was born from a passion for self-care and a desire to bring something special into people's homes. We wanted to combine the excellence of Italian tradition with an innovative approach, creating not just beauty products, but real home decor items. Our products not only enrich daily routines but also become stylish elements for the home, integrating perfectly with the environment. What sets us apart is our attention to detail, artisanal care, and the use of natural ingredients, offering moments of well-being with elegance and refinement.

What is your relationship with stores or e-commerce, how important are they, and what is the added value for retailers to have your brand in their store?

Our relationship with stores and e-commerce is fundamental, as it allows us to bring our products directly to the public, enriching the offer of our partners. The added value of having our brand in their store is precisely the ability to offer something unique and innovative. Our personal care products are not only functional but also become elegant home decor items and useful and exclusive gift ideas. This represents an important differentiating factor for retailers, who can thus offer their customers a complete experience, capable of combining beauty and practicality.

Rudy Profumi focuses on an innovative line of toiletries and room fragrances

Containers become true furnishing objects, characterised by elegant shapes and unique designs. Here is our interview with Cristina Calabrese, Product Manager of Rudy Profumi

What are the novelties or products you are focusing on and why?

We are currently focusing on an innovative line of toiletries and room fragrances, which not only offer unique sensory experiences, but are also distinguished by exclusive design packaging. Our mission is to create packages that are not just containers, but veritable interior design objects, characterised by elegant shapes and unique designs. This approach allows us to enhance not only the functional aspect of our products, but also their aesthetic contribution to the home environment. In parallel, we are investing heavily in olfactory research to develop distinctive fragrances that transform every moment of use into an unforgettable sensory experience.

What is the importance of a fragrance in a room and how to choose it?

Fragrance plays a key role in a room, shaping the mood and sensory experience of those who use it. It should be selected depending on the specific location, season and personal preferences. In a bathroom, a fresh, clean fragrance can indulge the senses in a moment of relaxation, while in the living room, warmer, enveloping notes might be a better option to create a cosy atmosphere. The season also influences the choice: fresh scents in spring and summer and richer tones in autumn and winter. The fragrance also reflects the consumer’s identity, leaving an olfactory impression that communicates his or her personality and lifestyle. It is important to choose quality fragrances that are authentic and reflect individual preferences, ensuring a memorable and satisfying olfactory experience.