Milano Home hosted the Digital Day, an event dedicated to innovation and digital strategies for the sector. The goal: to provide independent retailers with the tools to face future challenges and thrive in the digital age. Digital Day was coordinated by Antonino Polimeni, owner of Polimeni.Legal.

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TikTok: A Digital Showcase for Design

Lucia Guerra, Digital Marketing Strategist and TikTok Expert, illustrated how TikTok can transform a home design store into an engaging stage. Through creative storytelling, stores can attract new customers and retain existing ones, leveraging the potential of a platform loved by new generations.

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The New Frontier of Live Shopping

Live shopping is revolutionizing many sectors, offering customers an engaging and interactive shopping experience. During Milano Home's Digital Day, Marianna Chillau illustrated the potential of this innovative sales method, which overcomes the limitations of traditional e-commerce. Thanks to live shopping, products come to life, transforming into emotional and interactive experiences. Customers can interact in real-time with sellers, ask questions, and receive personalized advice. This innovative approach overcomes the main obstacle of online shopping: the inability to "touch" products.

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CRO and AI: Optimizing the Website to Convert

Angelo Annibaldis, CEO and CRO Specialist of Iride Digital, explained how Conversion Rate Optimization (CRO) and artificial intelligence can maximize website conversions. Through data analysis and strategic design, stores can improve the user experience and increase profits.

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DEM and Proximity Marketing: Legal Strategies

Angela Lo Giudice, lawyer, clarified the regulations on Direct Email Marketing (DEM) and proximity marketing. The goal: to help stores create effective campaigns while respecting customer privacy, avoiding risks and penalties.

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Ecommerce C.O.R.E.

Francesco Agostinis, co-founder of Loop Srl, outlined an online growth strategy based on Conversions, Optimization, Retention, and Expansion (C.O.R.E.).

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From Social to Store: Inbound Marketing for the Future of Retail

How to turn "likes" into real customers? This is the challenge that Flavio Mazzanti, CEO of Studio Samo, addressed during Milano Home's Digital Day. His presentation offered a practical guide for retailers and interior designers, showing how to integrate social channels into a comprehensive inbound marketing strategy.

Mazzanti emphasized the importance of moving beyond simple social media management, creating a path that guides the customer from online interaction to in-store visit. This approach includes website optimization for SEO, targeted email marketing, and data analysis to understand customer behavior.

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Google Business Profile and Inbound Marketing: How to Attract Customers

Luca Bove explained how to leverage Google Business Profile to acquire local customers, optimizing SEO and social content. Flavio Mazzanti, CEO of Studio Samo, illustrated an integrated approach that combines social media, SEO, email marketing, and data analysis to attract customers to the point of sale.

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