Interview with Greta Brandani, Marketing Manager of Brandani Gift Group

What new products did you present at this edition of Milano Home?

For the 2025 edition of Milano Home, Brandani has introduced numerous new products that enrich its spring-summer catalog with 400 new references. The company, always attentive to design and functionality needs, has expanded its offering with a variety of products ranging from kitchen to textiles, introducing elements designed to satisfy the tastes and needs of all consumers. Among this year's flagship collections are:

Aria: Designs inspired by kites characterize this delicate and fresh collection, perfect for spring. Pastel colors are the protagonists, giving lightness and refinement to tableware and accessories.

Calipso: A collection that, with pastel tones, evokes the serene and relaxing atmosphere of spring days, bringing a touch of freshness and style to the home.

Tahiti: A melamine collection ideal for the summer season, perfect for those seeking practicality without sacrificing design. Durable and versatile, Tahiti is designed to be used in any situation, from informal to more elegant tables.

Cordless small appliances: A real novelty, with appliances rechargeable via USB and lithium battery, with up to one hour of continuous use. Perfect for those seeking functionality and freedom of movement without the need for cables.

Additionally, there were very interesting new entries, such as the Amore Mio collection, a porcelain line dedicated to favors, for which Brandani has also created a specific catalog, enriching the offering of gift items and for special occasions. There were also products made from multiple materials to meet different needs and tastes. From glass diffusers to silicone kitchen accessories, to the selection in new bone china (with 18-piece sets), the variety of options has been thought to allow finding the right product for every environment and lifestyle. With these new products, the company not only maintained its commitment to innovation and quality but also managed to combine functionality, aesthetics, and sustainability in a wide range of products designed for every moment of the day.

What are the values and characteristics that distinguish your products?

Brandani products are distinguished by a perfect balance between innovation, functionality, and design. Each item is designed to be not only aesthetically pleasing but also extremely practical and functional, to meet the needs of daily life. The quality of materials is another fundamental element: we always focus on durable and high-quality materials to ensure our customers products that last over time without compromising on aesthetics. Among our core values are the continuous search for new ways to combine aesthetics and functionality, creating items that not only beautify the home but also make life simpler and more comfortable. Our design is meticulously curated, with the goal of making every environment a pleasure to live in, day after day. Each product is designed to meet a practical need without ever sacrificing beauty, ensuring that the home is not just a place to live but a place to love.

What is your relationship with retail stores or e-commerce, how important are they, and what is the added value for retailers to have your brand in their store?

Our relationship with retailers and resellers is of fundamental importance to us. We believe that the physical presence of our products in stores offers a unique opportunity for customers to appreciate the quality of materials, design, and innovative functionalities that distinguish our items. There is nothing that can replace the experience of being able to touch, see, and perceive the quality of a product directly in the store. This aspect allows us to create a direct connection with the customer, who can closely observe the elegance and practicality of our items, increasing trust in the purchase. For the retailer, having our brand in their store represents significant added value. Our products, with their refined design and functionalities designed to simplify daily life, are perfect for enriching the offering of any store, attracting customers who seek quality, innovative, and practical products. Additionally, we actively support our resellers with promotional tools and dedicated customer service to ensure a long-term collaboration based on mutual trust and shared success. E-commerce for us represents a marginal strategy, especially for the foreign market, and does not replace the fundamental value of direct contact with the retailer. Online sales complement the physical presence of our products in stores, but the retailer remains the beating heart of our distribution. The direct relationship with our commercial partners allows us to create a more personal and satisfying shopping experience for the end customer, consolidating our brand as synonymous with quality and reliability.