What new products did you present at Milano Home, what are their distinguishing features, and is there a flagship product or collection?

At the fair, we presented the new consumer brand Pinti and its product catalog for the table and kitchen, based on some key concepts that distinguish it: multifunctionality and family feeling. Multifunctionality for practical and easy-to-use products, with particular attention to sustainability, energy saving, and durability. By family feeling, we mean products that can be integrated into different contexts and situations, for a "domestic lifestyle" that combines kitchen and table with a cohesive visual and stylistic design, where cooking tools and accessories seamlessly transition to the table.  A key example of this concept is the Audrey collection of cutlery and pans, designed by Marcello Ziliani. The pan's handle mirrors the silhouette and design of the Audrey cutlery, featuring fluid shapes that balance formal rigor with soft lines. Our entire catalog is based on these concepts because Pinti's mission is to make all its professional experience available to people to improve and make their table and kitchen experience practical.

What feedback did you receive from participating in this event? 

Our refreshed brand identity captured the attention of many visitors. Our presence at the fair allowed us to better illustrate and explain the breadth of our range, something that does not have the same impact and effectiveness during visits to retail stores. In this sense, we were able to engage several potential new customers and many existing retailers who were very interested in expanding the range they currently handle.

How important is sustainability for your company?

Sustainability is a topic that the Pinti Inox Group has been addressing for some time with concrete initiatives, including avoiding the waste of raw materials by increasingly using digital resources. First of all, paper catalog printing  has been minimized, inviting customers to consult and download them from the website or by scanning a QR code printed on a card on some occasions. Attention to the recovery of raw materials, with initiatives to "scrap" used items and reuse the recovered material in a circular economy perspective, has already triggered virtuous processes. The flagship of our company is the development of long-lasting products thanks to the countless possibilities of use and reuse, such as the Use&Reuse collection of cutlery and plates in lighter stainless steel, designed to replace plastic and wood materials.