The study day will feature speakers with an academic background who will discuss the world of branding with scholars and communication practitioners with a view to delving into the world of branding in a deliberately disruptive manner.

Speakers:

Marianna Ghirlanda, ceo di DLV BBDO

Alberto Guenzi, Professor of Evolution of Distribution Systems at the University of Parma 

Laura Rolle, co-founder & Head of research di Blue Eggs

Vincenzo Russo, Associate Professor of Consumer Psychology and Neuromarketing at IULM and Head of the Neuromarketing Research Centre, Behavior and Brain Lab IULM