A place that expresses passion. A dynamic environment, where design and innovative technologies are combined with craftsmanship and manual skills, and where the planning ability is conceived with a view to enriching the range of solutions for the most demanding customers.

“True made in Italy, handcrafted, made with love”, explained Caterina Migliorini, art director and soul of Vesta. With renewed enthusiasm and just as much passion, she left the field of traditional fashion a decade ago to combine it with home design, throwing herself headlong into her new role of relaunching the brand.

Fashion is moving more and more towards the house. Fashion experience and Italian spirit are the perfect combination, I believe in this vision and pursue this new path with conviction, creating a brand that represents a new lifestyle and emotions for everyone”.

  
What is your relationship with retailers?

“We strive to nurture the business of retailers, as they are our privileged interlocutors. We invest a lot because we believe that the point of sale represents an ideal bridge between those who create and those who have the task of conveying the image and quality of the product. We provide retailers with customised displays to present our collections and corner furniture to express our brand identity.
The shop is the place that allows the potential buyer to take a closer look at the product, to touch it, to perceive the emotion it conveys also thanks to an emotional packaging. We pay attention to every detail, leaving nothing to chance, so as to ensure that the product observed by the customers is an object made by Italian craftsmen. The guarantee that the entire production cycle is carried out in Italy gives an added value that is appreciated by customers and makes them evaluate the purchase”.
In this regard, Migliorini argued that “being active in traditional retail outlets is crucial, and in order to do this it is necessary to accompany and support the shop in its fundamental task of ferryman towards the choice of the product. We have become the guarantor of a cooperative relationship, our objects have so much to tell and who can fulfil this task better than the retailer?” 

Her presence brought a breath of fresh air and a different vision of the product to the company. Since her arrival, Migliorini has developed a coordinated idea by mixing plexiglass with other materials, thus creating a coordinated brand for the various merchandise categories, achieving a sort of common thread that touches all the rooms of the house.
Creativity is the beating heart of the company, the leitmotif through which the dreamy idea is transformed into a project until the finished product is created”.