The company's aim is to make the Italian market more ethical and sustainable without resorting to greenwashing.
Fuelling business through eco-sustainability. This stands as the core mission of Ecosistema, a brand oriented towards B2B, striving to craft an extensive array of products unified by their commitment to environmental respect. A lofty goal that has manifested into a tangible, operational existence.
Ecosistema, an innovative start-up operating as a “Benefit Company”, engages closely with businesses aligned with a sustainability journey. It assists them in entering the B2B market through loyalty programs, corporate gifting, and prize competitions.
The brand rooted in Bologna has adopted a culture centred on recycling, energy conservation, and ethical, sustainable living practices. It extends this ethos across various sectors, encompassing household items, textiles, solid detergents, kitchenware such as cutting boards, frying pans, bicycles, and even watches, all aligning with sustainability principles.
The journey commenced in 2002, amid a small group of entrepreneurs demonstrating a heightened awareness of environmental concerns. By 2007, Ecosistema emerged in the market spotlight, directing its attention to hemp—a sustainable fibre ideal for textiles, fully and ecologically exploitable.
During Ecosistema's formative years and rise, Giorgio Armani endorsed the initiative through the “Canapa Italia” consortium. Ecosistema's partnership with this consortium signified a pivotal moment. It reflected Ecosistema's intent to introduce its unique sustainability perspective and to ensure an environmentally competitive project, encompassing materials beyond hemp. Between 2017 and 2018, the core principles of Ecosistema started envisioning the potential to craft nearly 100% sustainable objects. The objective shifted towards minimising harm during both production and usage. The aim was to establish a model that merges cost-effectiveness with environmental regard, emphasising certification. The response has been overwhelmingly positive, delivering both economic gains and ethical reassurance.
Specifically, the younger demographic embraced this novel environmentally conscious philosophy, showcasing a greater willingness to purchase eco-friendly products—a category that had been previously scarce in the market. The introduction of a diverse array of eco-friendly, innovative, reusable, high-quality, and certified items represented a pivotal moment, forming the cornerstone of Ecosistema's offerings.
The company’s developed software enables swift, efficient, and sustainable management of the production and distribution process. Notably, this software ensures “sustainability traceability” within the supply chain; customers can trace a product’s complete journey from producer to consumer, confirming its responsible production and distribution practices.
Using the software not only reduces time and expenses associated with marketing and product distribution but also yields environmental advantages. Eliminating duplicate costs and time for product storage and transfer curtails CO2 emissions, contributing to reduced atmospheric impact.
Environmental benefits, coupled with advantages for both companies and consumers, contribute to a shared vision of preserving the planet and constructing a brighter future.