Craftsmanship, Tradition, Exclusivity, and Innovation: The Values of Made in Italy for the Asian Market

According to Khoo, the added value that Asian consumers find in Made in Italy products is articulated in several aspects:

●  Craftsmanship and Quality: "Italian craftsmanship is synonymous with durability and meticulous attention to detail, qualities highly appreciated in Asia, where long-term investments in quality products are prioritized."

●  Heritage and Tradition: "Italian designs embody a rich cultural heritage spanning centuries, captivating Asian consumers with a deep appreciation for historical art and craftsmanship."

● Exclusivity and Prestige: "Made in Italy products are produced in limited quantities, emphasizing exclusivity and prestige, qualities sought after by Asian consumers looking for unique and luxurious items."

●  Innovation and Creativity: "Italian designers are known for their innovative designs and cutting-edge style, traits that resonate with Asian consumers who value creativity and forward-thinking approaches."

●  Global Appeal: "Italian products are globally recognized for their excellence in design and craftsmanship, which increases their desirability".

Furniture and Lighting: The Essence of the Italian Spirit in Filipino Homes

Which objects best embody the Italian spirit and are most in demand? Khoo identifies "furniture and lighting, distinguished by iconic pieces such as sofas, armchairs, dining tables, chairs, and beds, which serve as both functional and expressive focal points in homes, reflecting Italian aesthetic sensibilities." These items, crafted by renowned Italian designers known for their impeccable taste and innovative approach, not only furnish a home but also embody a sense of timeless elegance and sophistication. "Italian designers infuse these pieces with a blend of tradition and modernity, creating products that are not only highly functional but also resonate deeply with Italy's cultural heritage and artistic flair. This combination makes them among the most sought-after types of products for those seeking to imbue their living spaces with Italian charm and style."

The Most Beloved Italian Brands in Manila

Among the most popular Italian brands in Manila, Khoo mentions Driade, Cassina, Moroso, and Henge, prominent names in the international design scene.

Expectations for Milano Home: Between Workspace, Entertainment, and Sustainability

In addition to the categories already mentioned, Khoo suggests some concepts that could be presented at Milano Home:

●  Workspace Essentials: Designer office furniture, ergonomic chairs, and stylish desk accessories for a sophisticated home office environment.

●   Entertainment Essentials: Chic barware, cocktail sets, luxury game rooms, home theaters, and entertainment accessories for hosting guests with style and Italian hospitality.

●   Sustainability: Eco-conscious home products, recycled materials, and sustainable design initiatives aligned with environmental values.

●   Collaborations and Limited Editions: Collaborations with renowned designers and limited-edition pieces that offer exclusivity and collectible value.

Lauren Khoo's analysis underscores how Made in Italy continues to be a benchmark for the Filipino market, thanks to a mix of craftsmanship, tradition, exclusivity, innovation, and global appeal. Milano Home is therefore confirmed as a key event for Italian companies wishing to consolidate and expand their presence in this market.