Of these, 200, including a significant selection of buyers chosen and invited thanks to the collaboration of ICE-Agenzia, will participate in Meet&Coffee, the morning speed-dating event connecting supply and demand

Meet&Coffee offers buyers the opportunity to establish direct contact and engage in fruitful business exchanges with exhibitors. This dynamic, fast-paced, and targeted format fosters encounters between exhibiting companies and international buyers, optimizing time and maximizing business opportunities.

The selection of buyers was curated through several strategic channels:

The Milano Home Brand Ambassador network: professionals present throughout the world who have identified and invited the most relevant profiles aligned with the fair's offerings.

The collaboration with ICE-Agenzia: the partnership with the Italian Trade Agency, the government body that supports Italian companies in foreign markets, has further broadened the international scope of the event.

Thanks to the synergy with the ICE-Agenzia's foreign network, over 40 high-profile international operators—including retailers, distributors, concept stores, architects, and interior designers—from 14 strategic countries for the sector have been selected and invited to Milano Home: United Arab Emirates, Saudi Arabia, South Korea, China, Indonesia, Taiwan, Singapore, Malaysia, Philippines, United States, Canada, Morocco, Croatia, and Albania.

This significant international presence confirms Milano Home's role as a benchmark platform for the internationalization of Italian companies and for attracting foreign investment and partnerships.