Through unique materials, shapes, and skills, we’ve narrated the evolution of modern living, where every object reflects a lifestyle, an identity, and an innovative spirit. This journey has been a tribute to the mastery of seasoned artisans and the ingenuity of emerging talents, bridging tradition with the future.

But the journey doesn’t end here. Beauty continues to evolve, inspire, and connect people, places, and stories. One standout feature of this ongoing evolution is a space that aims to serve as a meeting point between the cherished traditions of Italian design and modern innovation: the dSEGNI showroom.

The dSEGNI showroom embodies a vision of Italian craftsmanship founded on shared values: respect for materials, dedication to artisanal skills, and a commitment to visionary design. Every piece in the collection reflects these principles, showcasing carefully selected materials transformed by expert hands into genuine works of art.

How do you ensure continuous innovation and the future of a craft that demands mastery, specialization, and creativity?

"We are in constant search of brands and products that fully align with our values of tradition, craftsmanship, and 'Made in Italy.' This ongoing pursuit allows us to discover artisans capable of creating unique works, opening up new worlds, experimenting with innovative techniques, and working with sustainable materials to create original, enduring pieces."

How are your premium products distributed, and who is truly able to convey the product’s value to the end customer?

"Our primary channel is the dSEGNI showroom. Here, clients can experience the quality of materials firsthand, appreciate the craftsmanship behind each piece, and immerse themselves in the philosophy that guides our designers. We also collaborate with design professionals and participate in design fairs and international exhibitions to present our collections to a discerning, qualified audience."

Who is best suited to tell the story of the product's value?

"The artisans themselves, along with our showroom experts and design professionals, are the most authentic narrators. Each of them can convey not only the technical features of the product but also the passion, tradition, and innovation that define it."

Which markets do you target in Italy and abroad?

"In Italy, our primary market consists of those who appreciate artisanal excellence and cutting-edge design. Milan, as the design capital, serves as our core hub, but we also operate in other Italian cities where a strong design and craftsmanship culture is present.

Abroad, we target international markets that value 'Made in Italy' and artisanal luxury. Major metropolitan areas such as New York, London, and Dubai are our main focus, along with emerging markets in Asia and the Middle East, where interest in Italian design is growing rapidly."

What’s new at Milano HOME 2025?

At Milano HOME, dSEGNI will showcase a selection of brands featured in its showroom on Via dei Bossi, 2, in Milan. The brands on display will include: Winetage, Lineasette, Elli Design, Giovannetti Collezioni, Eva Design, Anfa Furniture, Di Più Andretto Design, Hebanon, Arkitettoria and Santo Peccatore.

With this selection, dSEGNI reaffirms its role as a key player in the world of design, where craftsmanship, innovation, and Italian excellence come together in perfect harmony.