“We redefined the positioning of Toscana Telerie seeking to thoroughly analyse every aspect within the company, identifying specific key values that are also unique to us.” Enrico Cencetti, Marketing & Communication Officer for Tessitura Toscana Telerie talks to Milano Home about the company’s rebranding.

“We worked on values like passion, humility, honesty and creativity, linking them to our linen prints and giving every customer the chance to furnish their home in a creative, extroverted and poppy fashion, in keeping with their own tastes and personality.”

This is how the new “Home Scenographies” brand descriptor emerged, associated with the traditional logo, lightly restyled. Tessitura Toscana Telerie thus becomes the first brand satisfying people’s desire to select textile products for constructing their home scenography, with a wide range of textile products capable of blending craftsmanship and tradition with a modern approach to fabric printing.

How important is sustainability for your company?

“We have energy to spare! Our company has a low environmental impact. We produce certified energy thanks to a solar panel system covering an area of 1500 m². In one year, we produce enough renewable energy to cover half our annual energy requirements. On peak days, our systems produce 47 kW/h and the unused energy is put back on the market as renewable energy. Our lighting system is 100% A+ energy class LED. In under ten years, we’ve halved our annual energy consumption.

The packaging too is designed to minimise fabric waste, because we cut and shape the scraps to allow us to package the product using that waste fabric.

What product developments will you be bringing to Milan Home 2025?

At Milano Home, we’ll be presenting the new S-S 2025 collection, packed with new patterns and moods. Specifically we’ll present designs that recall Urban Safari style. It brings us back to elements of the wildness in nature, to the raw beauty of African culture, creating unique, captivating atmospheres that transform everyday spaces into extraordinary, unexpected places, or the Wonderland style characterised by dreamlike, fairytale colours and resonance evoking esoteric imagery and wondrous atmospheres, creating surprising and fascinating secret locations.