Design products, unique and ingenious, that combine form and function are those of Kikkerland, a company that since 1992 has supported and represented independent designers and self-producers from all over the world, creating and developing new products also with its internal design team.

We met Ilaria Limonta, South Europe Territory Director of Kikkerland.

What are the novelties you will present at Milano Home, the characteristics, the values, and if there is a product or collection of greater importance?

At Milano Home, Kikkerland will present several exciting novelties that combine creativity and functionality. Our goal is always to offer everyday objects that surprise with their innovative design and a touch of humor. Among the most important products this year will be: sustainable home accessories made with eco-friendly materials such as bamboo and recycled plastic; collections for the office and desk, transforming workspaces into fun and stimulating environments; innovative, small but intelligent technological gadgets that simplify everyday life. A particularly important product is our new line of multifunctional travel accessories: useful, compact, and perfect for those who love to travel in style without sacrificing practicality. These objects perfectly embody our values: captivating design, functionality, and a touch of irony. Each product tells a story of simplicity and originality, inspired by the little things that make everyday life more pleasant. All our products embody the fundamental values of Kikkerland: creativity, functionality, accessibility, and respect for the environment. Each item is designed to be used daily, but with a touch of surprise that makes the ordinary extraordinary.

How was your company born and what are your strengths?

Kikkerland was born in New York in 1992 thanks to Jan van der Lande, a Dutch designer who wanted to bring art and creativity into the world of everyday objects. Our mission from the beginning has been to make design accessible to everyone, transforming functional products into objects that arouse joy and curiosity. The brand's strengths can be summarized in a few key concepts:

·  Unexpected design: Our ability to see the world from a unique perspective allows us to develop objects that surprise with their appearance and use. We collaborate with designers from all over the world to create a diverse collection, full of brilliant ideas that refer to art, pop culture, and practical functionality.

·  Accessibility: We believe that design should not be reserved only for a niche. Our products are accessible not only for the price but also for their ease of use and versatility. The goal is to create objects that anyone can appreciate and use in everyday life, without compromising style.

·  Continuous innovation: We are always looking for new ideas, new technologies, and new materials to improve our products and the lives of those who use them. From technology to home gadgets, we strive to remain at the forefront of functional design.

·  Sustainability: Over time, we have become increasingly attentive to the environmental impact. Many of our recent products are made with eco-friendly materials, such as bamboo or recycled wood. This commitment is also reflected in our production choices, where we seek to minimize waste and optimize resources.

·  Diversity and inclusion: Kikkerland embraces diversity, collaborating with designers from all over the world and creating products that reflect a variety of cultures, backgrounds, and experiences. Inclusion is one of our core values, and we want everyone to feel represented by our products.

What is your relationship with stores, how important are they, and what is the added value for the retailer of having your brand in their store?

The relationship with stores is crucial for us. We see our retailers not only as customers but as true partners who help us bring our vision of design into the world. The success of retailers is also our success, and for this reason, we work closely with them to create a unique experience for the end consumer. Physical stores represent an opportunity for us to experience Kikkerland, as our products need to be touched, observed, and experimented with. It is precisely in stores that customers can discover the creativity and functionality of our objects directly. Retailers choose our products because they offer several advantages:

·  Differentiation: With creative and unusual items, Kikkerland allows stores to stand out from the competition, offering something that customers don't see elsewhere. Our products are conversation pieces and naturally attract attention on the shelves.

·  Flexibility of assortment: We offer a wide range of items, ranging from home gadgets to office accessories, making it easy for stores to adapt the assortment to the tastes of their public. Whether it's original gifts or practical objects for everyday use, Kikkerland offers options for all ages and lifestyles.

·  Continuous support: We provide our retailers not only with the products but also with customized solutions for display, marketing, and merchandising. This helps stores to present our items in an attractive way and increase sales.

·  Recognizable brand: Kikkerland is now a reference brand in accessible and creative design. Having our products in the store adds value in terms of reputation and attracts the attention of a clientele that is always looking for unique and quality objects. In summary, for a retailer, collaborating with Kikkerland means being able to offer an out-of-the-ordinary shopping experience and ensuring a loyal customer base that loves creativity and originality.