Don't miss a single moment!

Here's the schedule:

January 23rd | 3:00-4:00 PM | Vibes Café | Pad. 1

The Essence of Inspiration

A journey into perfume creation, from selecting raw materials to the interaction between the nose and the art director, and the design of the packaging. A complete experience that reveals how each fragrance is born from a unique artisanal and creative process.

January 24th | 11:00 AM-12:00 PM | Vibes Café | Pad. 1

The Play of Senses

Tips and suggestions for creating emotional in-store events that can tell the story of fragrances and drive sales by engaging all the senses and offering personalized proposals.

January 24th | 2:00-3:00 PM | Vibes Café | Pad. 1

Creative Branding

Flowers become fragrances in perfumes, but they can also envelop them, creating a perfect harmony between essences and packaging. Or they can dress up other products in exclusive and unique creations.

January 24th | 3:00-4:00 PM | Vibes Café | Pad. 1

Sensory Marketing

Discover how fragrances can amplify the in-store experience, especially during the holiday season, in an exploration that intertwines scents, sounds, and images to create unforgettable atmospheres.

January 25th | 11:00 AM-12:00 PM | Vibes Café | Pad. 1

The Real is Virtual, the Virtual is Real

The store as a meeting point between the virtual and the real. Maintaining coherence between the physical space and communication through social media so that they reinforce each other, meeting the expectations created by images and strengthening the relationship with customers.

January 25th | 2:00-3:00 PM | Vibes Café | Pad. 1

Journey to Venice

In the city of spices and perfumes, a crossroads between East and West. A magical place that fascinates and seduces with unexpected encounters of flavors and scents, images and author's notes, unique creations, and characters from bygone eras.

January 25th | 3:00-4:00 PM | Vibes Café | Pad. 1

Imagine the Fragrance

Words, sounds, images, colors, and scents blend together to shape a world that expands in the imagination and fully engages us. Crossing the threshold of a store becomes an exciting adventure that we never know where it might lead.

January 26th | 11:00 AM-12:00 PM | Vibes Café | Pad. 1

NextGen Hub

A new space for the new generations is born. A project that embraces their revolutionary spirit, bold vision, and energy. Here, the future of retail takes shape through ideas, transforming every intuition into change. It is the place where the courage to innovate meets the possibility of creating, for a retail that does not just evolve, but reinvents itself at every step.