What is the flagship product you presented at Milano Home?

At Milano Home, we dedicated our stand to a single product: Buongiorno Principessa, our seductive silk pillowcase with anti-aging and anti-frizz effects.  Devoting an entire stand to a single item was a bold choice, but precisely for this reason, a winning one: the stand replicates in macro format one of our distinctive features, the charming gift box, inside which our pure silk pillowcase is "discovered" like a jewel in its case.  The stand, inspired by the highly anticipated unboxing experience, is entirely crafted in our signature 'dawn' pink—the defining shade of the collection, meticulously chosen by our Creative Direction to embody the quintessence of femininity. Inside, the pillowcase on a pedestal invites a sumptuous tactile experience, capable of transforming the moment of rest into a luxurious night routine.

Where did the idea for the silk pillowcase and its name come from?

The idea for the silk pillowcase stems from the brand's mission to enhance the beneficial effects of sleep, always the best beauty treatment. There is a very close correlation between the skin and the circadian rhythm, which regulates the sleep-wake cycle: between 11 PM and 4 AM, the true golden hour of beauty, the skin naturally activates its regenerative processes.  To enhance this natural process, the Buongiorno Principessa silk pillowcase plays a key role. Made from pure fibroin, the finest protein in mulberry silk, it naturally boosts collagen synthesis, supports hair regeneration, and optimizes the absorption of creams and serums. For a true beauty sleep! As for the origin of the name Buongiorno Principessa, it is simply what every woman would like to hear whispered in the morning, discovering in the mirror the privilege of a more relaxed and serene face and a shiny and lush mane, just like that of a true princess. A wake-up call that each of us deserves, and that can now be gifted with a pure silk pillowcase from Dondi Home.

What makes the difference, besides the product, in retail stores?

Certainly, the product is excellent. But it is the packaging that establishes the first emotional engagement with the customer: Buongiorno Principessa is therefore packaged in an elegant gift box, with a design that nods to the beauty world, to surprise and delight that deep and instinctive side of self-gratification hidden in each of us.  To ensure strong in-store visibility, we designed a compact, versatile display, ideal even for the smallest checkout counters. creating a perfect upselling opportunity. The graphics do the rest: seductive images and phrases hint at the number one secret for an all-natural beauty routine. Like a princess, of course.