Milano Home meets Simona Arcucci, owner of Arcucci Trade

What are the new products you will be presenting at the next edition of Milano Home and what are the reasons for your presence at this event?

At Milano Home, we will be presenting a new hand-painted ceramic collection, Dolcevita. A romantic shape expressed in two complementary decorations; Nastro is characterized by generous colored brushstrokes distributed over the entire surface of the plate, while Filo features a more discreet and elegant colored border that frames the entire plate. Like all Arcucci collections, Nastro and Filo are designed to be mixed and matched, creating highly personal combinations of colors, versions, and even shapes. In our own small way, we want to rebel against standardization; our collections are designed to be integrated with each other according to personal tastes and needs, creating ever-different scenarios simply by combining them to our exclusive pleasure. Arcucci will also focus a lot of attention on the prestigious companies that it has had the pleasure and honor of representing exclusively in Italy for many years.

De Buyer, since 1830, with its flagship products B Element, Prima Matera, and Affinity, provides cooking enthusiasts with professional, high-performance tools.

La Rochere, which has been producing glasses with a strong identity in France since 1475, presents Ouessant, a contemporary shape that retains the characteristic robustness typical of the production of the oldest glassworks in Europe, awarded the "EVP, Entreprise du Patrimoine Vivent" (Living Heritage Company) recognition.

Jean Dubost, also part of the prestigious "EVP" Family, is a cutlery company from the Thiers region, the capital of French cutlery for 6 centuries. Jean Dubost, which has been committed for years to making the production process increasingly sustainable and environmentally friendly, has created the Sens collection. All the handles of these knives are made with plastic waste collected from our oceans by associations committed to protecting the oceans. Skillfully and "sustainably" worked, they are transformed into handles with the typical sinuous Laguiole shape. Porter Green, a revolution in the world of glasses. If it is true that the highest form of sustainability is longevity, then with Porter Green we have reached the peak of respect for our environment. The LFGB silicone they are made of is indestructible, therefore eternal.

Revol Porcelaine needs no introduction, the most famous ovenware in the world continues to amaze us with modern but above all organic and unique designs of which Bombance and Yli are a wonderful expression.

How important are stores for you and why?

Arcucci has always firmly believed in the vital importance of the physical store's role in conveying to the end user the quality, authenticity, and philosophy of a product; to advise according to personal habits and needs that only physical contact can transmit. A professional who has been proposing a certain category of product for years undoubtedly has more experience to advise in the best way, and if it is the trusted store that you usually go to, it will be even easier to always find what you are looking for quickly and without the risk of costly mistakes.

But we also think about the strong social impact that physical stores have in bringing cities to life, making them safer and richer, in the importance of human exchange that always necessarily occurs when crossing the entrance of any business and finding ourselves in front of a real person to whom we address our request. Human contact always transforms a purchase into an experience, every experience, whether trivial or profound, always gives us something.

Equally important is also the sustainability of a purchase in a physical store compared to online; just think of the waste generated by the necessarily excessive packaging of each object that is shipped, the air and road traffic that every purchase implies... if you then realize that the product is not up to your expectations or even simply change your mind and make a return, the whole process is duplicated.