'Casimiro Symphony' is the latest innovation that Casimiro will present at Milano Home, a formidable new tool for olfactory branding, designed specifically for pastry shops, ice cream parlors, bakeries, and restaurants. The capsule collection, conceived by Marco Merola and distributed by Delite, presents a "line of fragrances that celebrates the beauty of Italy through its music and traditional regional sweets".

Each essence has been conceived as a 'note' that, when combined with others in different ways, creates new fragrances and 'melodies'. And each essence is also the ingredient of one of the sweets that have made Italian gastronomic tradition famous worldwide.

In this way, olfactory notes intertwine with musical ones, in a journey through our heritage of unique and inimitable flavors.

Born as an ambient fragrance for pastry shops and ice cream parlors, the "Symphony" line creates a happy fusion between the sweets on display and the aroma diffused in the air, which envelops and stimulates the senses, evoking pleasant sensations that induce people to stay longer and return to savor the pleasure of delicious delicacies amplified by their fragrance. Music accompanies the tasting, and Marco Merola has created a playlist in harmony with each fragrance.

An immersive and multi-sensory experience that expands the visual message and creates pleasant connections. A very effective olfactory branding strategy that is invading the food sector.

But Symphony also enters the home, transforming the domestic environment into a stage of history, art, and culture, evoking sweet memories and transforming olfactory furnishing into a delicious experience, with a musical background.

The first capsule, "Il segreto di Matilde" (Matilde's Secret), starts from Emilia-Romagna and is dedicated to a strong, courageous, beautiful woman and to the culinary tradition of her time: the Great Countess Matilde of Canossa.

If the 'Queen of the Pomegranate', who lived at the time of the Investiture Controversy and the First Crusade, reigned over Lombardy, Emilia, Tuscany, Umbria, and the surrounding areas with the title of Great Countess and then Queen of Italy, Marco Merola, for his part, sets himself the goal of wearing the robes of ambassador of style and beauty. And the results reward his foresight.