Noritake will be present at Milano Home in the special section "Manifatture in scena", an exhibition area conceived and curated by the architect Ulderico Lepreri, which brings together excellences in various sectors from porcelain to silver, from crystals to glass.

Today's brand was born from a trading company originally founded by the Morimura brothers in New York in 1876, which imported porcelain, paper lanterns, and other gift items.

In 1904, the precursor of the Noritake Company was founded in the village of Noritake, a small suburb near Nagoya, Japan. The goal of this first factory was to create Western-style tableware for export. However, it was not until 1914 that the first porcelain serving dish suitable for export was created.

Today, Noritake is a recognized leader in the production and marketing of tableware with branches, factories, and affiliates worldwide. Sold to customers in over 100 countries and used in hotels, restaurants, and airlines, Noritake products are characterized by distinctive design, innovative technology, and superior quality.