A beginning born from a passion for traveling to the other side of the world, and in particular to South America, that of Giulia and Filippo Fadini, founders of Pink Pampas, a Made in Italy brand that creates and imports objects strictly handmade by South American artisans, rich in traditions, with a thousand colors, made with different materials, that continues to discover new places, inspirations and also with a social commitment that supports the local families that produce them.

Interview with Giulia Patuelli, owner and creative director of Pink Pampas. 

What new products will you be showcasing at Milano Home? Could you talk about their features, values, and whether there is a particular product or collection that stands out?

We are finally very pleased to present our first collection of digitally printed home textile accessories, all Made in Italy, where the art of hospitality and tableware comes to life. The fabrics are imbued with emotions and colours transform shapes and words into real sensations. Designed to envelop spaces, objects and bodies with a sense of vibrant harmony, inspired by the elements of nature and the influences of heaven and earth, where each piece is designed to convey positive vibes. Made in Italy in every detail, but with values rooted in the cultural traditions of Mexico and Latin America that Pink Pampas promotes. The collection consists of placemats and table runners in various patterns, made of durable and water-repellent canvas; table and kitchen accessories such as aprons and potholders; cotton muslin "poster" tablecloths, ideal as a multipurpose decorative accessory, perfect for the table, throws for the sofa, banners to hang on the wall or even summer sarongs to wear on the beach. These "posters" have such a special message that they are suitable for any time you want to spread a little magic.

The collection aims to provide the target market with accessories in an authentic Pink Pampas style, with an everyday tone and a specific function for the home and table. Each piece expresses the brand's DNA, defined by consistent textures, symbols and graphics. The goal is always to give off positive vibes through a unique and original emotional code.

How was your company founded, and what are its strengths?

Our company was born from the need to create emotive objects for contemporary homes, "unique" thanks to the mixture of the philosophy of Italian design and Mexican craft traditions, which decorate the spaces and nourish the soul of those who own them. This is based on the desire to create a virtuous circle of value creation that increases the employment opportunities of the artisan communities involved in the project and thus becomes a stable source of income. Our strengths are certainly the high quality of our handcrafted products: each product is made by the hands of master craftsmen who have been creating their art for generations, creating and finishing these objects to perfection in every detail. The unmistakable style, a code of joy, created by the irresistible colours and symbolic meanings underlying our themes. 

All this contributes to create a positive emotion that makes the home environment welcoming, spreading a stimulus of discovery and openness to the beauty and different cultures of the world. The ethics behind our brand is the focal point

What is the nature of your relationship with the retailers, how important are they to you, and what additional value does stocking your brand bring to the shop owner?

Our retailers choose Pink Pampas because the objects are unique and have positive meanings. In the words of one: "There's no customer who doesn't love Pink Pampas." So, according to what they say, we are unique and not comparable to others, for the quality of the objects and the "emotional" power they give off.

The objects are loved by the customers and often repurchased for personal use or as a special gift, or bought as good luck and protective charms for the home.