Taipei, Taiwan – "Very beautiful," "very tasteful," "very luxurious," "very design-oriented": these are the adjectives that, according to Millais Kao of MOT Style in Taipei, Taiwanese consumers associate with Italian design. A powerful attraction that drives VIP clients to constantly seek out Made in Italy furniture. We met with Kao to explore the fascination of these products in an increasingly demanding market.

Italian Excellence: A Symbol of Luxury and Taste

For Taiwanese consumers, Italian design represents the pinnacle of aesthetics applied to furniture. "For us, Italian design represents 'the most beautiful,' 'the most refined,' 'very luxurious,' 'very design-oriented'… etc. in home products," says Kao. "Most VIP customers have always been interested in Italian-designed furniture. They maintain the highest level of attention." This constant attention to detail and perceived quality makes Made in Italy a true status symbol.

Sofas, Armchairs, and Artistic Lighting: The Essence of Italian Style in Taiwanese Homes

So, what are the objects that best embody the Italian spirit and are most in demand in Taiwan? Kao identifies "sofas, armchairs, dining chairs, lamps, artistic furniture, the expression and combination of metal, wood, leather, and fabrics with excellent workmanship." Italian furniture, with its skillful combination of fine materials and craftsmanship, stands out for its ability to create sophisticated and welcoming environments.

The Most Beloved Italian Brands and Expectations for Milano Home

Kao provides a comprehensive list of Italian brands particularly appreciated in Taiwan, divided by category:

●   Furniture: Magis, Poltrona Frau, B&B Italia, Flexform, Minotti, Barovier & Toso, Horm, Riva 1920, Cappellini, Driade, Kartell, Flos, Rimadesio.

●   Accessories: Fiam, Kose, Paola C., Seletti, Dr. Vranjes, Artbrand.

A list that testifies to the variety and depth of the Italian offering in the furniture and design sector.

Finally, Kao expresses his expectations for Milano Home, the fair dedicated to the world of home and lifestyle: "I would like to find a series of products developed with the theme of 'designer,' crossover lifestyle works with fashion brands, multi-functional living room and dining room furniture with themes such as 'work from home' and 'living alone'… as well as furniture items needed for relatively small living spaces." This request highlights an interest in innovative and versatile solutions, capable of adapting to contemporary needs and modern living spaces, often characterized by small sizes.

Millais Kao's analysis confirms the strong appeal of Made in Italy in the Taiwanese market, a success based on design excellence, quality materials, and the ability to create products that express luxury and refinement. Milano Home is confirmed as an unmissable opportunity for Italian companies wishing to consolidate and expand their presence in this strategic market.