With stores in Portalegre and Ponte Sor, the brand caters to a medium-high market segment, offering Italian-inspired designs that blend sophistication, functionality, and sustainability. From its humble beginnings to becoming a regional benchmark, Decorpar continues to champion personalized and high-quality design while exploring emerging trends and forging new partnerships at Milano Home.

INTERVIEW BY AKGÜN AKDİL

Can you tell us more about your company—its size, number of stores or locations, and your target market?

Our company is a reference in decoration and furniture, with almost 40 years of history. We operate with two stores in Portugal: one in Portalegre and another in Ponte Sor. Our target market is located in the medium-high segment, always prioritizing quality and design.

What are the core values that your brand emphasizes in its product offerings? How do you choose the products that align with these values?

We value design, functionality, exclusivity and quality. We choose all products carefully, always prioritizing pieces that combine aesthetics with premium materials and that reflect the latest design trends, especially with an Italian influence.

Who are your main customers? Are there any specific demographics or regions you focus on?

Our main clients are mostly families and professionals from different areas, with refined taste and a focus on personalization. We work mainly in Portalegre and Ponte Sor, but we also attract customers from neighboring regions.

What are your thoughts on Italian design? How does it influence your product range and overall aesthetic?

We love Italian design for its balance between sophistication, innovation and also tradition. We are inspired by this aesthetic to create elegant and timeless environments, incorporating Italian brands into our vast portfolio.

How important is Italian design to your customers? Do you see it as a selling point, or is it more about the quality and craftsmanship?

Italian design is highly valued by our customers, both for its unique aesthetics but also for its high-quality craftsmanship. It is a very strong selling point, associated with elegance and prestige.

What are your goals at Milan Home Fair this year? Are you looking for new partnerships, expanding into new markets, or showcasing a particular product?

Our goals include establishing new partnerships, exploring emerging trends and strengthening our market presence. We also want to discover new suppliers and innovative collections.

Are there any specific trends or products you’re hoping to see or discover at the Milano Home?

We are attentive to sustainability trends in design, new combinations of materials and textures, as well as pieces that combine technological innovation with luxury design.

Could you share a curiosity or an interesting fact about your brand’s journey that others may not know?

We started our company with a small bankrupt company and over the decades we have grown, becoming today a reference for sophisticated and personalized design in the region.

How many clients or retailers do you currently work with, and what are your aspirations for growth over the next few years?

We currently collaborate with many customers and retailers and our goal is to expand this network while maintaining quality and customer focus.

From your experience, what advice would you give to other companies exhibiting at Milano Home Fair? What should they focus on to stand out?

I recommend focusing on authenticity, presenting products with strong stories and creating genuine connections with visitors and potential partners in order to convey the essence of your brand.

How do you view Italian manufacturing? What do you think sets it apart from other countries or regions in terms of quality or design?

Italian manufacturing stands out for its fusion of tradition and innovation, combining artisanal techniques with modern technologies to create unique, high-quality products that are always ahead of trends.

Are there any new product lines or innovations you’re working on that you're particularly excited about and would like to share with us?

We are currently developing several interior design projects, with designs inspired by the Portuguese style, but adapted to the needs of more contemporary and versatile spaces.

How do you envision your brand evolving in the next five years, especially with shifts in design trends and market demands?

We see the brand maintaining itself, investing in technology integrated into products, and also as a symbol of exclusive design. We will continue to be aligned with changes in the market as the main influence.