Hong Kong – Elegance, creativity, quality, and excellence: these are the words that, globally, are associated with furniture solutions and objects designed by Italian designers. But what drives Asian consumers to seek out Made in Italy with such passion? We asked Ross Urwin, a Hong Kong-based industry expert, to understand the added value that these products represent for a constantly evolving market.

Trust, Creativity, and Design Excellence: The Winning Triad of Made in Italy

According to Urwin, Made in Italy products instill a strong sense of trust in Asian consumers: "They know they are buying an authentic, quality product with the value they desire. 'Made in Italy' is synonymous with creativity and the best of global design." This perception is rooted in a solid Italian manufacturing tradition in the furniture sector. "There is such a strong history of home furnishings being produced in Italy that Asian consumers still believe there is no country more capable of producing innovation in design than Italy," says Urwin. This historical legacy, combined with the continuous pursuit of innovation, consolidates Italy's position as an undisputed leader in the sector.

Sofas, Tables, and Chairs: Italian Furniture Furnishing Asian Homes

But what are the objects that, according to the expert, best embody the Italian spirit and are most in demand? "Upholstered sofas, chairs, dining tables, and dining chairs would be the main items our customers desire from Italy," Urwin replies. These pieces of furniture, symbols of conviviality and Italian style, seem to be particularly appreciated for their ability to combine comfort, aesthetics, and functionality.

The Most Beloved Italian Brands and Expectations for Milano Home

Among the most popular Italian brands in the Asian market, Urwin mentions prominent names such as Bitossi, Carlo Moretti, Zafferano, Paola C, Alessi, Fornasetti, Salviati, Venini, and Santa Maria Novella. A list that ranges from tableware to objects, passing through fragrances, demonstrating the variety and richness of the Made in Italy offering.

Finally, Urwin expresses his expectations for Milano Home, the fair dedicated to the world of home and lifestyle: "Vases, glassware objects, bowls, trays, glasses and tableware, candles." A precise request that highlights the interest in decorative and functional objects, capable of enriching the domestic experience with a touch of Italian style. Ross Urwin's testimony confirms the strong appeal of Made in Italy in the Asian market, a success built on quality, creativity, and a long tradition that continues to inspire and fascinate.