What new products did you present at this edition of Milano Home?

Products, materials, trending colors, and if there is a flagship collection of the year. For Milano Home, we presented two creations inspired by the concept of Nature: Genesis and Green Soul.

Genesis is a raku ceramic fountain inspired by water in Taoist philosophy. Its organic shape, enriched by the characteristic crackle of the raku technique, is completely enveloped by the flow of water, creating an evocative atmosphere of a newly discovered secret natural cave. The continuous gurgling of water from the lower basin generates a relaxing and immersive effect. Genesis is a tribute to water as the principle of life, perpetually flowing from the mountains to the valleys. "BE WATER."

Green Soul is our latest innovation, created specifically for Green Circle and Milano Home. Its design is inspired by ancient amphorae used in deserts to keep water cool through natural evaporation via terracotta. We have reinterpreted this millennia-old technology by combining clay and plant cellulose to create an innovative surface capable of promoting plant growth without the use of soil. The water that wets the outer surface directly nourishes the seeds and vegetation, giving them life. Green Soul surpasses the traditional concept of a vase: it does not host soil and roots inside, but transforms its outer surface into a fertile ecosystem, ideal for growing aromatic herbs and kitchen plants. It is a perfect balance between tradition and innovation, offering a futuristic vision of the relationship between vase and plant, in line with a sustainable and modern approach.

What are the values and characteristics that distinguish your products?

Our products are distinguished by craftsmanship and uniqueness. The raku technique, a distinctive element of laabmilano, allows us to create unrepeatable pieces, true works of expression. The extraction of elements at over 1000°C and their rapid cooling in a reduction process generate unique shades and crackles for each creation. Each piece is the result of an unrepeatable moment, where fire shapes the material and water seals its color. For this reason, laabmilano guides customers through a customization process, creating bespoke objects capable of telling a story and reflecting the soul of those who choose them.

What are the strengths of your brand and what distinguishes it?

Laabmilano stands out for a design imbued with philosophy, drawing from Eastern culture and the philosophies of Tao and Shintoism to convey concepts of universal beauty. Each creation is born from the study of nature and spirit, with the aim of preserving and enhancing craftsmanship, of which we are ambassadors. We work with various techniques and masters from different disciplines to realize a vision without execution limits. Although our starting point is home decor, our approach also extends to the sectors of lighting, furniture, and renovations, creating transversal projects that combine tradition and innovation.