A love for paper that has lasted over 65 years, Grafiche Tassotti is a Venetian company based in Bassano del Grappa, an ambassador of Made in Italy and an international reference point in the sector of decorative papers, greeting cards, diaries, and notebooks. High-quality artisanal products that reflect the company's commitment to the environment and a conscious use of paper.

Interview with Nicole Tassotti, CEO of Grafiche Tassotti

What new products did you present at this edition of Milano Home?

Each new proposal has been created with meticulous attention to detail, selecting colors from palettes in line with the Pantone of the year, Mocha Mousse, to create a harmony of colors that makes each proposal unique and special. Ours was a true journey through styles and atmospheres: from tradition, from original designs of the Remondini printing house, or from collaboration with a skilled artisan printer and original watercolor designs by professional illustrators working in the company, in close synergy with the graphic office. Among the new patterns highlighted were "Pavonata," "Agapanthus," and "Campanelle."

What are the values and characteristics that distinguish your products?

Artisanal care, Made in Italy, and a love for paper for over 65 years distinguish every Tassotti product. Starting with the production of decorative papers, which sets us apart in Italy and worldwide, our catalog includes a wide range of greeting cards, diaries and notebooks, labels, shoppers, home decor items, DIY, origami, and more. They are customizable on request and suitable for multiple creative uses and different occasions. Everything is born from the heart of the company, from creation to realization, where paper is worked with care and respect for the environment. The papers are printed exclusively on sheets with vegetable-based colors and on matte, ecological support. Tassotti products are FSC® certified, guaranteeing that the paper used comes from a responsibly managed forest and supply chain.

How did your company start, and what are your strengths?

Grafiche Tassotti is the heir to the Antica Stamperia Remondini, active in Bassano between 1657 and 1861. Starting from its heritage of creative paper production, it presents itself as an ambassador of high Italian craftsmanship. In 1957, Giorgio Tassotti, the founder, began his activity as a graphic printer and publisher and created Grafiche Tassotti. A true ambassador of "Made in Italy," Grafiche Tassotti is today a creative printing laboratory: the beating heart of production remains the contemporary reinterpretation of the Remondini style of the 18th century. Over the years, Grafiche Tassotti has become an international reference point in the sector of high-quality decorative papers: Tassotti products are present in the best stationery stores, bookstores, and concept stores worldwide. All Tassotti products are born at the headquarters in Bassano del Grappa (VI), where creativity and dedication, as well as attention to detail and craftsmanship, are common factors we can consider strengths.

What is your relationship with retail stores or e-commerce, how important are they, and what is the added value for retailers to have your brand in their store?

We have over 2000 points of sale in Italy and worldwide. The physical store remains of fundamental importance, as the purchase is often influenced by the advice of sellers. Being a product with a long history, it needs to be explained and recommended directly to customers. Our e-commerce was born in 2011, aimed at end consumers, to respond to the growing demand from individuals. Three years ago, we expanded our offer by introducing a direct sales channel to companies. Although e-commerce cannot completely replace physical sales, it has proven to be an indispensable tool. It allows customers to quickly explore the entire range of products and reach underserved areas. The retailer who introduces our brand,into their store enhances their offer with a high-end product. We offer exclusive items, entirely made in Italy and meticulously crafted, expressing an authentically Italian taste. The decorative paper and our special cards not only qualify the contained gift but also confer intrinsic value, making the moment of giving a special event; our customers say they become a gift in themselves. The notebooks, instead of being simple writing tools, are described as precious chests, ideal for keeping our most intimate secrets.