"We want to break away from the established patterns in the channel and the sector, which are no longer current.

We think in terms of sellout, not imposing quantities or minimum order quantities," says Fabrizio Pagani, Retail Sales Manager at Pinti Inox 

Nearing its 100th birthday, Pinti Inox brings versatile products to the table and kitchen, characterized by innovation, design, and a focus on quality. Collections and objects that integrate perfectly into various living styles and are ideal for setting both everyday and festive tables. But also cooking tools and kitchen accessories that can be brought to the table, multifunctional, practical, and easy to use.

What are the new products you will be presenting at the next edition of Milano Home, their characteristics, the values that distinguish them, and is there a product or collection you want to focus on?

The main novelty is the new image and mood of the communication campaign that we have created in recent months for the launch of our new consumer brand PINTI and which will accompany us throughout the coming year in various forms. Of course, we will also present some new products specifically designed for the retail channel in all the categories that distinguish us, from the kitchen to the table, but I don't want to reveal too many details yet!

How did your company start, how did it develop, and what are its strengths? Pinti Inox was founded in 1929 and is now heading towards its centenary in full health. Today it is a holding company known to the most important international players and consists of the brands Pinti Inox, Pinti1929, KnIndustrie, and Schönhuber Franchi, to which the new consumer brand Pinti is added. It originates from the tradition of the Pinti family in the production of stainless steel products and has developed expertise also on other materials that today constitute the range of products well-known in the professional sector. The leadership position in the HoReCa sector is due to the level of professional quality expressed by the products, which we now want to bring into Italian homes to make every moment of family sharing as serene as possible, thanks to the use of the right product that is both functional, aesthetically pleasing, and well-designed.

A return for your company to Fiera Milano, what are your expectations for the next edition of Milano Home and what are the motivations that have brought you closer to this trade show event?

We consider it an important moment to have direct contact with the retail channel in Italy and to be able to present our ideas, especially on this specific business channel, having the opportunity to physically present to everyone in a few days the products and concepts on which we want to focus.

What is your relationship with shops or e-commerce, how important are they, and what is the added value for the retailer of having your brand in their store?

On this point too, I believe we have important strategic references. We want to break away from the “established patterns” in the channel and the sector, which are no longer current. We only think in terms of sellout, not imposing quantities or minimum order quantities, developing concepts of promotions aimed primarily at supporting sellout and in-store communication, to support them in attracting customers to their space. I also remember that we offer products both in the tableware and kitchen area, with a complete and very wide assortment, which is not so common for most companies in the sector. Finally, we have identified a part of our assortment that we reserve for direct purchase only for the retail channel.