Elements Arena | Hall 2

Box in the Box

Unico Brera interior design project: optimisation of spaces, flexibility of environments and attention to materials and details as a design transposition of the soul of the Brera district: at once Milanese icon, crossroads of cultures and container of parallel worlds.

Brand Power Arena | Hall 4

Change your vibes

The study day will feature speakers with an academic background who will discuss the world of branding with scholars and communication practitioners with a view to delving into the world of branding in a deliberately disruptive manner. Speakers: Marianna Ghirlanda, Alberto Guenzi, Vincenzo Russo.

Elements Arena | Hall 2

To each house its own story!

Ogni progetto è uno specchio: riflette un contesto, paesaggistico o urbano, riflette un periodo storico e riflette chi ci ha vissuto e chi ci vivrà. Per questi motivi è importante fare un passo indietro per chiederci da dove partiamo e quale sia la storia da percorrere in ascolto dell’architettura e di chi la abita.

Hall 3 | Mood | Breaking news Origamo

Frida Kahlo: larger than life

Record attempt: The world's largest pop-up greeting card for all the girls and their freedom to dream.

Elements Arena | Hall 2

The meaning of renovation

Renovating is a complex process: it means asking oneself what attitude to adopt towards the existing; what to keep and what to consciously remove. Demolishing to rebuild, conserving by transforming spaces.

Taste Cafè | Hall 4

Is your creativity hanging by a thread? Unplug and... go cordless!

Small enough to be stored in a drawer, versatile enough to blend, whisk and chop all kinds of recipes. The immersion blender is the must have in any kitchen, if it is cordless then you can enjoy the freedom to cook any dish, wherever you prefer.

By: KITCHENAID

Elements Arena | Hall 2

Rediscovering the potential for new living

Interpreting lifestyles and changing ways of living today means having a sustainable approach to the development and realisation of all projects, large and small.

Elements Arena | Hall 2

The rebirth of a Farmhouse

This project is the story of a dream come true. The synergy between the studio and the client was fundamental in achieving this result. A dream born of the desire to transform the farmhouse of his childhood, his family and his memories.

Elements Arena | Hall 2

Transforming the ordinary into the extra-ordinary

: Every space should be an emotional and physical experience that everyone should be able to enjoy. We firmly believe that every intervention, regardless of its scale, can change and improve the quality of our lives.

SPAZIO FAVINI Hall 3 | Mood

Home Staging as a Strategic Store Ally

When Home Staging Becomes Retail Staging: the principles of home staging applied to retail outlets and the importance of customer experience and emotional marketing to foster the buying process. Speaker: Gaia Monfrini, digital consultant & E-commerce specialist

Elements Arena | Hall 2

Palimpsest

The palimpsest is a manuscript page, which has been written, erased and rewritten again, from the Greek “scraped again”. This topic, taken from philology, can lend itself to new interpretations in the architectur[1]al field

Elements Arena | Hall 2

New Living Places - Round Table

Speakers: Beatrice Villata, Isabella Franco, Carla Palù, Chantal Forzatti, Silvia Porro, Francesca Diano, Ilaria Cargiolli e Barbara Bagicalupo

Taste Cafè | Hall 4

DISCOVER YOUR LOVE FOR COOKING WITH GASTROLUX

Discover the pleasure and ease of cooking with our exclusive Biotan® Plus non-stick coating that will help you create succulent meals for your family and your special guests.

By: Gastrolux

Taste Cafè | Hall 4

MAGIMIX, the pleasure of cooking like a chef

It is in France, in the center of Burgundy, a region famous for its gastronomy, that Magimix invented the food processor more than forty years ago . Today Magimix appliances are the domestic version of appliances intended for professionals.

By: Magimix

Elements Arena | Hall 2

Strategies, Tactics and Digital Tools for Boosting Sales in Traditional Retail

A practical insight into digital tactics to improve sales performance in physical shops. We will explore effective methods and useful tools, including optimisation on Google Maps, business card management on Google, and the strategic use of social platforms such as TikTok, with a focus on geolocalisation. Speaker: Pier Carlo Pozzati, Head of Innovation Desk - SPIN di Confcommercio Milano Lodi Monza e Brianza

Taste Cafè | Hall 4

Emile Henry: The pleasure of good food

For 170 years we have been defending the pleasure of taste and sharing. We produce ceramic utensils to allow you to easily cook the best dishes. Resolutely made in France, we perpetuate a tradition of Earth and Fire.

By: Emile Henry

Taste Cafè | Hall 4

Promote, seduce and sell with the right content

The battle for attention is won with content, through which potential customers can be targeted and stimulated. Speaker: Cristiano Carriero, Founder La Content | Authore | Storyteller

Vibes Cafè | Hall 1

Around the world in a fragrance: travel and matter

Salalah and the incense route. Lemon trails: the Amalfi coast. The scent of lavender: Provence. Among the aromatic herbs: Liguria. From Fez to Marrakech: oriental spices. Speaker: Marco Merola, CEO of Casimiro

Elements Arena | Hall 2

The Brain's Secrets to Better Selling

In a highly competitive environment, where the sales relationship is a critical element, knowing which solutions and behaviours are most functional for sales success becomes strategic. With neuroselling, all salespeople can now become more effective and efficient, increasing sales and banishing obsolete knowledge that no longer serves any useful purpose. Speaker: Vincenzo Russo

SPAZIO FAVINI Hall 3 | Mood

Home staging and micro-accommodation

The new micro-accommodation tourism scenario: how the market has changed after the pandemic, the 2024 trends, what tourists are looking for. What is tourism home staging and why it is the most effective strategy to enhance a micro-accommodation facility. Speaker: Gaia Monfrini, digital consultant & E-commerce specialist

Taste Cafè | Hall 4

Instagram Marketing for retail and design: how to stand out in the Instagram jungle today

Do you want to launch your brand on Instagram, but are still taking the first steps? Here's how. In this seminar, find out what you can do to create a valuable community Speaker: Ilaria Barbotti, creator and organizer of the UP.ERITIVO format, creative director of COMARI.eu, mind and founder of Atelier IBPR

Taste Cafè | Pad. 4

The secrets of Specialty Coffee

Learn from Chiara Bergonzi, multiple Italian champion and vice world champion of Latte Art, the secrets for preparing third generation specialty coffee at home. The interactive masterclass includes an introduction to quality coffee, coffee preparation and milk frothing.

Meeting point: MH Lounge. Hall. 4 | Taste

EXPLORA!

Come and visit with us the Milano Home inspiring areas (English/Italian spoken).

Brand Power Arena | Hall 4

The category killer. Retail and housewares, what has happened in the last 3 years?

The household goods market as seen through the CX Store survey of a panel of more than 10,000 households and commented on by the key players in the retail sector Speakers: Daniele Tirelli, Professor of Product Innovation, Consumption & Marketing at IULM and International Economics at the University of Modena-Reggio

Meeting point: MH Lounge. Hall. 4 | Taste

EXPLORA!

Come and visit with us the Milano Home inspiring areas (English/Italian spoken).

Taste Cafè – Hall 4

How to position objects in the right way: props styling to excite and sell more

Props styling is the art of organising an engaging composition, combined with the precision of timing each detail of the image. Speaker: Myriam D’Anna, props stylist

Vibes Cafè | Hall 1

Articles for the home, the kitchen, gifts. Evolution of the business structure in manufacturing and wholesale and retail distribution

Preview of the ART Observatory on the Italian market for tableware, kitchenware, and home decoration. While waiting for the 2023 consumption data (expected in March 2024), Format Research anticipates the analysis of the sector's entrepreneurial structure for ART at Milano Home. Speaker: Pierluigi ASCANI, President of Format Research

SPAZIO FAVINI Hall. 3 | Mood

Home Staging as a Strategic Store Ally

When Home Staging Becomes Retail Staging: the principles of home staging applied to retail outlets and the importance of customer experience and emotional marketing to foster the buying process. Speaker: Gaia Monfrini, digital consultant & E-commerce specialist

Taste Cafè | Hall 4

Opinel, a unique savoir-faire

The pleasure of cooking with Opinel: Opinel kitchen knives ensure excellent cutting quality and a safe and comfortable grip: small blades such as kitchen knives and potato peelers, indispensable in the kitchen, or large blades such as chef's knives, santoku, tapered fish knives, meat and poultry knives.

By: Opinel

Vibes Cafè | Hall 1

Olfactory Marketing

In-store perfume persuades people to buy. Why scent influences the shopping experience. Brand Experience. Speaker: Marco Merola, CEO of Casimiro

Taste Cafè | Hall 4

Outstore: the shop window as an instrument that characterises the sales outlet and entices people to enter

Learn how to turn your shop window into something irresistible using the “3Ts” method to capture attention and entice people to drop by your shop. Speaker: Adriana Genro, owner of the design studio PiùStore

Elements Arena | Hall 2

Strategies, Tactics and Digital Tools for Boosting Sales in Traditional Retail

A practical insight into digital tactics to improve sales performance in physical shops. We will explore effective methods and useful tools, including optimisation on Google Maps, business card management on Google, and the strategic use of social platforms such as TikTok, with a focus on geolocalisation. Speaker: Pier Carlo Pozzati, Head of Innovation Desk - SPIN di Confcommercio Milano Lodi Monza e Brianza

Brand Power Arena | Hall 4

The ROI in short collections

Brand impact, a multiple dimension to be studied and assessed by channel type, consumer behaviour, industry sector and many other contexts. Speakers: Roberta Girotti, Coop Alleanza 3.0 loyalty manager Alessandro Barbieri, UNA Loyalty/Experience HUB spokesperson

Vibes Cafè | Hall 1

My perfume: the private label

Why make your own line. How to create your own line. What to include in the line. Refills and fountains. How to sell the line. How to renew the line. Speaker: Marco Merola, CEO of Casimiro

Taste Cafè | Hall 4

The in-store customer experience: managing the Welcome Area

Through the study of basic visual merchandising techniques this workshop is dedicated to the importance of this sensitive sales area. Speaker Myriam D’Anna, props stylist

SPAZIO FAVINI Hall 3 | Mood

Home staging and micro-accommodation

The new micro-accommodation tourism scenario: how the market has changed after the pandemic, the 2024 trends, what tourists are looking for. What is tourism home staging and why it is the most effective strategy to enhance a micro-accommodation facility. Speaker: Gaia Monfrini, digital consultant & E-commerce specialist

Elements Arena | Hall 2

Living in colors!

Genesis of a Project that reflects the life, nuances and characters of its customers.

Elements Arena | Hall 2

From dream to project. Places of living as oases of beauty, simplicity, craftsmanship

The transformative power of interior design, translating space into a tangible expression of dreams and aspirations. Spaces where aesthetics, simplicity and craftsmanship come together. Spaces that inspire, comfort and resonate with the individuality of those who inhabit them.

Elements Arena | Hall 2

CASA BVM: A tailor-made floor

Renovation of the main floor of a small villa in the province of Monza and Brianza: the protagonists are the living area and kitchen, the rooms most used by the family. With the simple demolition of two walls, and the use of made-to-measure furniture according to a careful and customised design, it was possible to completely review the internal distribution and harmony of the rooms.

Taste Cafè | Hall 4

Dutchdeluxes – FASHION SHOW

Meeting point: MH Lounge. Hall. 4 | Taste

EXPLORA!

Come and visit with us the Milano Home inspiring areas (English/Italian spoken).

Elements Arena | Hall 2

Casa a+J Apartment at Porta Venezia in Milano

Interior design of a flat with garden in Milan's Porta Venezia district, a tailor-made architecture for a home with a sophisticated yet informal atmosphere like the young

Elements Arena | Hall 2

Milanese Easy Chic

A tailor-made house set on two floors in a typical Milanese courtyard, with three terraces and many sequentially developed rooms furnished with a mix of design and tradition, with many unique customised pieces.

Elements Arena | Hall 2

Glances Between

Between here and there. Between above and below, the eye runs. Those who devote themselves to interiors construct sequences of Between: non-random scenes designed to take glances away from the distraction of banality.

Taste Cafè | Hall. 4

Telling the quality cookware and the innovation of Natural Coatings

A brief journey to discover how non stick cookware is made, what are the innovation around natural non stick coatings and how to communicate this innovations to shoppers.

By: ALLUFLON

Elements Arena | Hall 2

GreenBox: a pocket House

Microliving, a tailor-made approach: how to enhance space through intelligent design solutions

Elements Arena | Pad. 2

New Living Places - Round Table

Speakers: Beatrice Villata, Isabella Franco, Carla Palù, Chantal Forzatti, Silvia Porro, Francesca Diano, Ilaria Cargiolli e Barbara Bagicalupo

Meeting point: MH Lounge. Hall. 4 | Taste

EXPLORA!

Come and visit with us the Milano Home inspiring areas (English/Italian spoken).

Vibes Cafè | Hall 1

Zoning Fragrances

What it's all about. How to make zoning fragrances for better home living. A trend that helps us diversify and increase sales. Speaker: Marco Merola, CEO of Casimiro

Taste Cafè – Hall 4

How to position objects in the right way: props styling to excite and sell more

Props styling is the art of organising an engaging composition, combined with the precision of timing each detail of the image.

Brand Power Arena | Hall 4

Why do consumers buy?

Neuromarketing is a new field of study where researchers investigate the responses of consumers' brains to messages. A meeting to show companies how neuromarketing really works and how they can use it to their advantage. Speaker: Mariano Diotto, CEO neuromarketing Italia

Elements Arena | Hall 2

Compliant e-commerce increases sales: the data says so

Developing your own e-commerce without leaving anything out. Useful tips in terms of specific privacy rules, taxation, copyrights, communication and professionalism: from the business plan to contracts to managing reviews, no aspect is overlooked. Speaker: Antonino Polimeni, legal e-commerce

Vibes Cafè | Hall 1

Olfactory Marketing

In-store perfume persuades people to buy. Why scent influences the shopping experience. Brand Experience. Speaker: Marco Merola, CEO of Casimiro

Brand Power Arena | Hall 4

Liveshopping: a human face to online sales to increase turnover

Revitalise customer interaction with live shopping and turn the purchase into a unique experience. Speakers: Antonio Cannavò and Antonio Ballone of the LISOLASTORE store

SPAZIO FAVINI Hall 3 | Mood

Home Staging as a Strategic Store Ally

When Home Staging Becomes Retail Staging: the principles of home staging applied to retail outlets and the importance of customer experience and emotional marketing to foster the buying process. Speaker: Gaia Monfrini, digital consultant & E-commerce specialist

Elements Arena | Hall 2

In between the need for sobriety and the desire for consumption

Finding the right balance and aesthetic codes to captivate the market in the years to come. Analyzing new market trends, new needs, and the expectations of an increasingly discerning and aware consumer. Let's discover the aesthetic codes, colors, finishes, and materials that will captivate the market by creating products and services aligned with its needs.

Taste Cafè | Hall 4

DISCOVER YOUR LOVE FOR COOKING WITH GASTROLUX

Discover the pleasure and ease of cooking with our exclusive Biotan® Plus non-stick coating that will help you create succulent meals for your family and your special guests.

By: Gastrolux

Taste Cafè | Hall 4

MAGIMIX, the pleasure of cooking like a chef

It is in France, in the center of Burgundy, a region famous for its gastronomy, that Magimix invented the food processor more than forty years ago . Today Magimix appliances are the domestic version of appliances intended for professionals.

By: Magimix

Taste Cafè | Hall 4

Emile Henry: The pleasure of good food

For 170 years we have been defending the pleasure of taste and sharing. We produce ceramic utensils to allow you to easily cook the best dishes. Resolutely made in France, we perpetuate a tradition of Earth and Fire.

By: Emile Henry

Vibes Cafè | Hall 1

Around the world in a fragrance: travel and matter

Salalah and the incense route. Lemon trails: the Amalfi coast. The scent of lavender: Provence. Among the aromatic herbs: Liguria. From Fez to Marrakech: oriental spices. Speaker: Marco Merola, CEO of Casimiro

Elements Arena | Hall 2

How to digitise your business and sell online

Digital Marketing & Ecommerce dedicated to small and medium-sized companies wishing to digitise and sell online. An overview of all useful actions. Speaker: Albert Antonini Mangia, marketing director of Alibaba Group of the southern Europe

SPAZIO FAVINI Hall 3 | Mood

Home staging and micro-accommodation

The new micro-accommodation tourism scenario: how the market has changed after the pandemic, the 2024 trends, what tourists are looking for. What is tourism home staging and why it is the most effective strategy to enhance a micro-accommodation facility. Speaker: Gaia Monfrini, digital consultant & E-commerce specialist

Brand Power Arena | Hall 4

The in-store customer experience: managing the Welcome Area

Through the study of basic visual merchandising techniques this workshop is dedicated to the importance of this sensitive sales area. Speaker Myriam D’Anna, props stylist

Elements Arena | Pad. 2

A Green Architect as a friend

A debate on the interior bioarchitecture

Taste Cafè | Hall 4

The RIEDEL Wine Glass Experience

VerVero and its own sensorial path, tasting will focus on the importance of the choice of the glass. The event will be led by Stefano Canello, Head of Riedel for the Southern European markets, who will offer guests a unique glass tasting. The purpose of these meetings is to demonstrate to lovers of good bottles how the wrong glass can really "penalize" the wine they are drinking, reducing its expressiveness both to the nose and to the palpalate.

By: Lamart

Meeting point: MH Lounge. Hall. 4 | Taste

EXPLORA!

Come and visit with us the Milano Home inspiring areas (English/Italian spoken).

Vibes Cafè | Hall 1

Zoning Fragrances

What it's all about. How to make zoning fragrances for better home living. A trend that helps us diversify and increase sales. Speaker: Marco Merola, CEO of Casimiro

Meeting point: MH Lounge. Hall. 4 | Taste

EXPLORA!

Come and visit with us the Milano Home inspiring areas (English/Italian spoken).

Brand Power Arena | Hall 4

Tik tok: how to interact with the new generations

A seminar to explore this communicative and cultural universe, combining academic rigour and popular writing, scientific analysis and an insider's view, and to find new ways of communicating with your target audience. Speaker: Gabriele Marino e Bruno Surace, semiologists

Vibes Cafè | Hall 1

My perfume: the private label

Why make your own line. How to create your own line. What to include in the line. Refills and fountains. How to sell the line. How to renew the line. Speaker: Marco Merola, CEO of Casimiro

Elements Arena | Hall 2

Widespread residentiality

How technology and the simultaneous reorganisation of working methods have changed interior spaces, the relationship with objects and the social context in which they are found

Brand Power Arena | Hall 4

Gift wrapping is your business card

Taking care of gift wrapping means giving value to your product and presenting it at its best twice, both to those who buy it and to those who receive it. Speaker: Silvia Balestreri, owner Carta Verde Menta

Taste Cafè | Hall 4

AirTender: Maximum Taste, Minimum Waste

The event highlights air-based technologies that improve flavor and quality while minimizing waste in the food and beverage industry. Attendees learn sustainable practices and cutting-edge techniques to reduce environmental impact.

Elements Arena | Hall 2

“In-store” co-retailing and multi-channel experiences

How can new materials and new sales strategies/purchasing experiences play a key role in helping retailers and consumers be part of the change that is taking place in the retail sector.